Making the Most of Your Personal Branding Session – A Brief Guide
When you schedule a personal branding photoshoot, you’re investing in showcasing the very best version of you and your business. These photos will help you market yourself by telling your story in a unique way.
We live in a visual world, and it’s important to make a good impression right away. When you use photos that look authentic, you make it that much easier for people to trust you.
So, how do you ensure you’re making the most of this opportunity?
Connect with your photographer.
When you work with a photographer you love and connect with, your images automatically turn out better. Find a photographer whose work inspires and excites you. Scroll through their online portfolio and social media feed to get an idea of what they’re capable of and if it suits your personal style. Don’t forget to meet with them in person too, as this will tell you a lot about whether you connect or not. At the end of the day, you want to feel completely comfortable in front of your photographer.
Communicate what you want.
A photographer can’t give you the results you want if they don’t know what you want. Clearly communicating your ideas to your photographer is essential. Provide them with details on the first impression and message you want to portray. Share your ideas and examples with them. They may even be able to give you suggestions you haven’t thought about yet.
Think carefully about your location(s).
Your location will help set the tone for the session, so choose carefully. There are so many options to choose from that go beyond a basic studio setting. Just make sure that your photographer has actual experience with the setting you have in mind.
Plan your outfits, hair, and makeup.
Don’t leave your outfit, hair and makeup arrangements to the last minute. If possible, get a professional to assist you so that you look your best. In fact, your photographer may even be able to give you a few suggestions (I know I definitely assist my clients in all the details). The outfit you choose will also play a major role in the message you send when people see your photos, so think twice about what you want to wear. Better yet, have a few options available. Keep in mind that you want to be able to use these photos for a few years, so rather opt for a timeless look.
Planning is the key underlying factor in making the most of your personal branding photoshoot. Don’t be scared to ask your photographer for additional guidance, too.
Personal branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.
How are you going to add to your personal branding marketing strategy this week? Take it to Instagram and tag me @StyleBrandPhotography
